You have heard it time and time again that one of the most important aspects of selling a home is pricing! Pricing your home properly can be the difference between a relatively quick and hassle-free sale or sleepless nights of wondering why your home has remained on the market for months on end.Sellers should know that their property is going to get the most activity and highest offers in the first couple of weeks- often the first couple of days that the home is on the market. There are buyers who have seen every home that is on the market and, for one reason or another, those homes did not fit their needs. These buyers have been looking for two, three or more months, and are waiting for a new listing that meets their criteria to come on the market. Buyers are tired of searching, and are hungry to purchase a home, which is why if a home is priced correctly, they are more likely to buy it!
Many times, I have heard of a home going under contract in 24 hours or less, but the person who bought that home in 24 hours was often looking for three months or more.
The biggest challenge is that sellers often want as much as the last sale in the area. That is not always a realistic expectation in today’s market. It is important to have a full-time real estate professional do a proper comparative market analysis(CMA) to objectively show a seller what the competition is and at what price comparable homes have sold for in the last six months or less.
What is not included in a CMA are factors that affect perception, and that is the key difference between why one home will ultimately command a higher price than its twin. Perception alters reality, and this is a crucial consideration to understand the buying and selling process. This is why having an experienced, full-time real estate professional to give you solid advice and guidance is paramount to your success.
Your home is never worth more than someone is willing to pay for it. Sellers may set the price, but the market always determines the value. With the Internet age and buyer representation, buyers are smarter than ever, and they will be able to determine very quickly if your home is priced properly. If a market analysis is done correctly, you will get the maximum amount- and a timely sale.
Get it right the first time, and save a lot of money!

The FHA 203(K) rehabilitation loan is HUD’s(U.S. Department of Housing and Urban Development) primary program for the rehabilitation and repair of single family properties. Contrary to popular belief(even among some real estate agents), HUD does not directly fund these loans. These loans are funded through HUD approved lending institutions and HUD insures the mortgage loans on behalf of the lenders.